What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way). Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid. What if the key to success, creativity, and fulfillment in your life lies in the potential of those stupid ideas? No more excuses. Learn how to start something stupid - the smartest thing you can do. Drawing on years of research, including hundreds of face-to-face interviews and some of the world's greatest success stories past and present, Richie shows you how stupid is the New Smart - the common denominator for success, creativity, and innovation in business and life.
"Richie Norton has written a book about courage. The courage to do work that matters and to do it with your heart and your soul. Go make something happen."
Seth Godin, author of The Icarus Deception
"Perfect book for these uncertain times."
Steve Forbes, Chairman and Editor-in-Chief of Forbes Media
"I absolutely love this book. I love how it makes me feel. It energizes me, inspires me, and gives me confidence. It reminds each of us that all things are possible...This book disrupts conventional thinking, in a smart way."
