The greatest salespeople on the planet are the opposite of who most people think they are, The Unsold Mindset unpacks their unconventional way of thinking about selling (and life), acknowledging we all sell, and proving you can be great at it, without becoming someone you're not.
We all sell, every day. Yet for most people, the word sales evokes the pushy, aggressive, manipulative stereotype. And for good reason. When people find themselves in a situation where they need to sell (a product or service, an idea, or themselves), they feel compelled to put on the persona of a "good salesperson." That inauthenticity has the opposite of the intended effect, customers are turned off and the typical salesperson stereotype is perpetuated. Sellers, in turn, feel shame, frustration, and, inevitably, burnout.
But there is a rare breed who are unsold on what it means to sell. They achieve consistently incredible results, love what they do, and are loved for doing it...all as the most authentic version of themselves. Through decades of experience, detailed research, and extensive interviews with some of the greatest sellers on the planet (with and without "sales" in their job titles), Colin Coggins and Garrett Brown have uncovered what makes these people special. Surprisingly, it's not what they do or say, it's how they think. Whether you're a sales professional or a professional who sells, the unconventional, unexpected approach of The Unsold Mindset will empower you to be successful by breaking traditional sales rules and changing the way you think about art and science of selling.
Anyone who excels in selling and doesn't know why, underperforms in selling and doesn't know why, or hates selling and thinks they know why, will find value in the lessons of The Unsold Mindset.
