Are you thinking about starting a blog? Do you already have a blog but you're just not quite sure what to do with it? If the answer is yes, then this book is for you.
What exactly will you find in this book? Well, how about I start by telling you what you won't find. In this book you're not going to find cheap blogging philosophy. You know, the kinds of tips and tricks people try to sell you even when they themselves have never had any blogging success. In this book you're not going to find a "Blogging 101" type of course on the technical details of how to start a blog. In today's world, blog creation platforms are so intuitive and easy to use that it wouldn't even be worth your time to read a book like that. So if that's the kind of thing you're looking for, I'd recommend you check out one of the many "How to create a blog" tutorials that you can find on YouTube, among other places.
Another thing you won't find in this book is a magic formula for "how to become a blogging millionaire in two weeks." Believe me, if anyone offers you anything that sounds like that, run away...immediately.
What you will find in this book is a short summary of what I've written in my personal blog (El Último Blog) over the last ten years. In these ten years I have not only maintained my own personal blog, but I have also directed a blogging network with over 50 other writers, I've given conferences and taught classes on blogging, I've contributed to various book publications, etc.
What I hope to share with you in this book, as a summary of these past ten years of blogging, is a selection of 15 articles which I believe reflect, in a clear and concise way, everything you'll need in order to write a winning blog.
These articles will be just 15 out of the 2,000 plus articles that I have published over the years. I've taken the original versions and touched them up a bit, so that while the
