Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets. Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.
"E-commerce revolutionized the global marketing practices…it has an open sky and sliver line of people, power, and profit to do business. Artificial intelligence in e-commerce calls for the immersive experience to step into a world of unique finds. This book converges technology and e-commerce to showcase the synchronized impact on boundaryless businesses and customer values. It is a learning guid
Kip Becker, PhD, Associate Professor Emeritus, Metropolitan College, Boston University
