Former stockbroker Jeff Koons took it upon himself to be the world's greatest living artist. In his own words, "I'd say that within the 20th century, the only parallels will be Picasso and Duchamp." "Just as Warhol predicted celebrity Koons predicted branding" says Mary Boone. In Alison Chernick's comprehensive documentary on Koons' shock and dazzle career, the film explains the phenomenon that is Koons.
