Selling Smart
Part of the Real Estate Made Real series
SELLING SMART: LESSONS FROM FIRST-TIME HOME SELLERSBook DescriptionYour home is probably your largest asset. Don't let your first sale be your most expensive lesson.Every year, thousands of first-time home sellers make costly mistakes they don't realize until it's too late. They underprice out of fear and leave $50,000 on the table. They spend $90,000 on renovations that add zero value. They hire the wrong agent and waste months on deals that fall apart.These aren't foolish people-they're doctors, engineers, and business owners who excel in their fields. But real estate has its own rules, and most first-time sellers learn them the expensive way.This book gives you those lessons without the tuition.Through real stories of sellers who lost tens of thousands on avoidable mistakes, you'll learn:How to price strategically based on data that maximizes your sale priceWhy renovations often destroy value instead of creating it-and what to do insteadWhen to sell for maximum profit (timing can mean a $50,000 difference)How to choose an agent who will actually make you moneyWhich offer to accept when price isn't everythingHow to negotiate inspections without killing your deal or giving away the farmWhat to watch for at closing to avoid expensive errors no one will fixEach chapter presents real cases of sellers who made expensive mistakes, explains exactly what went wrong, and provides practical frameworks for avoiding the same traps.The difference between a mediocre sale and a great sale is often $30,000 to $70,000. One seller underpriced by $40,000 and lost $73,000 in final sale price. Another spent $90,000 on a kitchen that added nothing. A third's poor timing cost $50,000. All preventable.Written by a veteran of sales, analytics, and real estate investing, Selling Smart combines compelling storytelling with data-driven strategies you can actually use. Whether you're selling next month or in five years, you'll understand pricing strategy, renovation ROI, market timing, agent selection, offer evaluation, and inspection negotiation.Your competition hasn't read this book. You have.Perfect for first-time home sellers, homeowners planning to sell, real estate agents educating clients, and anyone wanting to maximize proceeds while minimizing stress.
