Visual Rhetoric

Parks, maps, and mapping technologies like the GPS are objects of visual and material culture that rely on the interplay of text, context, image, and space to guide our interpretations of the world around us. LOCATING VISUAL-MATERIAL RHETORICS: THE MAP, THE MILL, AND THE GPS examines in depth, and in several contemporary settings, how visual and material discursive artifacts, when understood as rhetorical, shape our understanding of the unique cultural moments that these artifacts set out to represent.

Haptic Visions is about reading messages conveyed about the nanoscale and image use generally, with a particular focus on the rhetorical interactions among images, ourselves, and the material world. More specifically, this book explores how visualizations like Eigler and Schweizer's form persuasive elements in arguments about manipulation and interaction at the atomic scale. Haptic Visions also analyzes how arguments about atomic interaction expressed in images of the nanoscale affect our understanding of nanotechnology, as well as what visualizations like the "IBM" images imply about how digital images and scientific visualization technologies such as the one Eigler and Schweizer used (the scanning tunneling microscope or STM), help constitute arguments.

The Afterlife of Discarded Objects: Memory and Forgetting in a Culture of Waste As one of its driving principles, The Afterlife of Discarded Objects: Memory and Forgetting in a Culture of Waste analyzes the double reconstitution of discarded items. In this afterlife, discarded objects might transform from a worthless object into a plaything or a work of art, and then to an artifact marking a specific historical time period. This transformation is represented through various forms of recollection-stories, photographs, collectibles, heirlooms, monuments, and more. Shaped by nostalgia and wishful thinking, discarded objects represent what is wasted, desired, and aestheticized, existing at the intersection of individual and collective consciousness. While The Afterlife of Discarded Objects constitutes a version of revisionist historiography through its engagement with alternative anthropological artifacts, its ambition stretches beyond that to consider how seemingly immaterial phenomena such as memory and identity are embedded in and shaped by material networks, including ephemera. Guruianu and Andrievskikh create a written, visual, and virtual playground where transnational narratives fuse into a discourse on the persistent materiality of ephemera, especially when magnified through narrative and digital embodiment. The Afterlife of Discarded Objects is printed in full color and includes references, an index, and over seventy hi-resolution color images. "The Afterlife of Discarded Objects: Memory and Forgetting in a Culture of Waste uses contemporary theory, literature, popular culture, and personal narratives to investigate how we assign political, socio-cultural, and aesthetic meaning to objects. The book is unique in applying personal narratives and testimonies of contributors from around the world to provide insights and critiques of Western attitudes toward these objects. The Afterlife of Discarded Objects provides transformative social commentary through scrutiny and stories of discarded/found objects in Eastern Europe and in the West encouraging us to reflect more critically on our relationships with things. The stories and theories interwoven in Guruianu and Andrievskikh's book turn memory into matter and aspire to teach through their exploration. It's a lofty goal, and the book succeeds." -Sohui Lee

Classroom-focused articles on a variety of theoretically sound approaches to helping students write about visual rhetoric.

The essays in Ways of Seeing, Ways of Speaking: The Integration of Rhetoric and Vision in Constructing the Real explore the intersections among image, word, and visual habits in shaping realities and subjectivities.