12 beauty industry professionals compete in intense challenges, ranging from editorial looks to red carpet styles, vying to become the next American Beauty Star.
The artists must push their creativity and skills to the limit to impress new host Ashley Graham, mentor Sir John and judges Christie Brinkley, Yu Tsai and Leah Wyar with their signature style.
Tensions flare as the artists must work together in the season‚ as first team challenge. The artists must travel back in time to create gorgeous modern looks inspired by the 70's, 80's and 90's.
The artists are on edge as the competition intensifies as they are tasked with creating dazzling red carpet looks with the opportunity of taking home ten thousand dollars' worth of jewelry.
Drawing inspiration from the hit Broadway musical Waitress, the 9 remaining artists will each be paired with a deserving waitress to give them a gorgeous makeover and jaw-dropping new look.
The artists must give it their all as they create an exquisite look for the modern bride. The judges fight to keep their emotions in check during an intense elimination.
With Disney Channel's hit movie franchise, Descendants 3, as their inspiration, the artists must work in pairs to create ‚Hero' and ‚Villain' looks that are both magnificent and cohesive.
The remaining artists must prove that beauty is ageless when they get a special surprise – the chance to give the important women in their lives the stunning makeover they deserve.
As the competition nears its end, the remaining artists must create a campaign look and pitch that embodies their unique brand as an artist. A shocking elimination shakes the artists to their core.
