Starring the Busbice family who founded Wildgame Innovations, a small hunting gear business that has grown into a multi-million dollar wildlife sporting empire.
In the season premiere, Matt plans to take a secret detour while on a business trip to see his friend and country singer star Luke Bryan in concert. Suspicious that Matt might try to mix business with pleasure, Ryan sends T-Carr along to babysit.
Matt and Ryan hold a "pitch day" for potential Wildgame products but try to box out all of Hard Luck's crazy ideas. Will Hard Luck figure out a way to be heard?
Matt decides to take dating seriously for the first time in 8 years and gets set up on a "real date." On the professional side of his life, Matt decides to take on the urine distribution market.
Ryan wants to replace Hard Luck's ancient hunting stand with a new Wildgame Innovations stand, but Hard Luck refuses to let go. Meanwhile, Ryan tasks Matt to create a new bow fishing marketing video.
Matt and Joe Buck are forced to enter a bachelor auction but their moms take the prep and primping way too far. Meanwhile, Hard Luck and Big Bill test Ryan's new "indestructible" gun case and take product testing to a new level.
Matt, Ryan and Hard Luck head up to Lambeau Field for an event with Troy Landry. While in Green Bay, the Landry and Busbice competitive spirit is in full swing and it leads to a lot of smack-talk.
