Marketing

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford-and give it to them-you will achieve outstanding results. This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy's trademark wisdom, you'll discover how to: • Build your customer base • Set yourself apart from the competition • Answer the three crucial questions about any new product or service • Leverage market research and focus groups to fuel better decisions • Fulfill a basic emotional need for buyers • Determine the correct price point for your offerings • Become truly customer-focused • Make the most of your distribution channels • And more Packed with practical strategies, this little book shows how to dominate your market in a big way.