Brands We Know

The creators of Crayola changed the name of the game when they invented crayons in the early 1900s. With more than 100 colors available in crayon, marker, or colored-pencil form, the choices are endless! Unleash your colorful wings in this inspiring title for young readers.

Though Apple was founded on April Fools' Day, this company doesn't kid around. From the start, Apple has delivered top-notch technology, including the iPod, iPad, MacBook Pro, and more. This title explores the tech-savvy side in all its inventive readers.

Target hits the bull's-eye when it comes to understanding its customers. The superstore offers everything from food, to clothing, to educational fundraising. Explore this inspiring title and learn how Target became one of the nation's largest discount retailers.

Nike began with a track-and-field coach looking to give his athletes a competitive edge. Now its trademarked swoosh represents one of the most recognizable companies in the world. See how innovative thinkers changed athletic footwear forever in this title for young students.

Can you believe Hershey's was not always a chocolate company? Milton Hershey only started to make this sweet treat as a coating for his already-popular caramels. But when he started to sell the extra chocolate in bar form, he became the first milk chocolate producer in America. Readers will delight in learning more about their favorite candy in this delicious title.

The name "LEGO" comes from the Danish phrase for "play well." The company's popular toys have helped children to do just that. This title for inventive readers explores how a Danish family built up their small business brick by brick to create the world's third-largest toy company.

Minecraft players have free reign of the spaces they build in, but they better stay alert during the night! Designed by Markus Persson, Minecraft has sold over 20 million computer games since 2009! Minecraft is the epitome of imagination and creativity. In this title for exploring minds, learn more about the making of Minecraft and how this game became a hit sensation.

Disney has made magic for kids everywhere. Since 1923, it has introduced beloved characters such as Mickey Mouse and Olaf the Snowman. Disney has also created whole worlds for children to visit across the globe with its theme parks. Curious readers will be spellbound as they learn about this enchanting company.