J-B International Association of Business Communicators

Tactical Transparency is based largely on interviews with leaders and communicators in companies that have achieved measurable success though the implementation of transparency strategies. This book is written for those executives and professional communicators who are looking to learn about and create a transparency strategy for their organization in order to remain competitive. This book will: Help organizations determine their readiness for transparency and the steps that need to be taken to get ready Explain the business rationale for transparency and explore the risks inherent in maintaining a non-transparent relationship with constituent audiences Provide "how-tos" to show how a company can effectively communicate its transparency Identify aspects of blog/new media netiquette-an important but often misunderstood part of engaging in transparency.

Exposing oneself to media scrutiny requires more than simple candor and honesty. It requires knowledge, training, and a keen understanding of how reporters write the new, from the Introduction Award-winning journalist and crisis communications expert Jeff Ansell provides a complete, values-based framework for successfully navigating all types of media encounters. This framework offers executives, leaders, and communications professionals the practical tools and step-by-step messaging formulae needed to address problematic issues while limiting their exposure to the sensationalism of today’s media environment. With nearly 40 years of experience, Ansell reveals the inside secrets to understanding the media, building credibility, and developing persuasive communication skills. To facilitate implementation, this how-to guide includes a complete Media Messaging Toolkit, a six-step interview and message delivery exercise, and numerous real-world illustrative examples. Whether delivering good news, not so good news, or dealing with a full-blown media crisis, When the Headline Is You provides all the insights and strategies necessary to manage image and enhance reputation.