TED Books

In this exciting adventure mixed with amazing scientific study, a young, exuberant explorer and geoscientist journeys deep into the Amazon - where rivers boil and legends come to life. When Andrés Ruzo was just a small boy in Peru, his grandfather told him the story of a mysterious legend: There is a river, deep in the Amazon, which boils as if a fire burns below it. Twelve years later, Ruzo - now a geoscientist - hears his aunt mention that she herself had visited this strange river. Determined to discover if the boiling river is real, Ruzo sets out on a journey deep into the Amazon. What he finds astounds him: In this long, wide, and winding river, the waters run so hot that locals brew tea in them; small animals that fall in are instantly cooked. As he studies the river, Ruzo faces challenges more complex than he had ever imaged. The Boiling River follows this young explorer as he navigates a tangle of competing interests - local shamans, illegal cattle farmers and loggers, and oil companies. This true account reads like a modern-day adventure, complete with extraordinary characters, captivating plot twists, and jaw-dropping details - including a never-before-published account about this incredible natural wonder. Ultimately, though, The Boiling River is about a man trying to understand the moral obligation that comes with scientific discovery - to protect a sacred site from misuse, neglect, and even his own discovery.

What can long-dead dinosaurs teach us about our future? Plenty, according to paleontologist Kenneth Lacovara, who has discovered some of the largest creatures to ever walk the Earth. By tapping into the ubiquitous wonder that dinosaurs inspire, Lacovara weaves together the stories of our geological awakening, of humanity's epic struggle to understand the nature of deep time, the meaning of fossils, and our own place on the vast and bountiful tree of life. Go on a journey––back to when dinosaurs ruled the Earth––to discover how dinosaurs achieved feats unparalleled by any other group of animals. Learn the secrets of how paleontologists find fossils, and explore quirky, but profound questions, such as: Is a penguin a dinosaur? And, how are the tiny arms of T. rex the key to its power and ferocity? In this revealing book, Lacovara offers the latest ideas about the shocking and calamitous death of the dinosaurs and ties their vulnerabilities to our own. Why Dinosaurs Matter is compelling and engaging-a great reminder that our place on this planet is both precarious and potentially fleeting.

From the host of the popular podcast Terrible, Thanks for Asking, comes a wise, humorous roadmap and caring resource for anyone going through loss and grief-or even a difficult life moment. In the span of a few weeks, thirty-something Nora McInerny had a miscarriage, lost her father to cancer, and lost her husband due to a brain tumor. Her life fell apart. What Nora discovered during this dark time is that, when you're in these hard moments, it can feel impossible to feel like even a shadow of the person you once were. People will give you all sorts of advice of how to hold onto your sanity and sense of self. But how exactly? How do you find that person again? Welcome to The Hot Young Widows Club, Nora's response to the toughest questions about life's biggest struggles. The Hot Young Widows Club isn't just for people who have lost a spouse, but an essential tool for anyone who has gone through a major life struggle. Based on her own experiences and those of the listeners dedicated to her podcast, Terrible, Thanks for Asking, Nora offers wise, heartfelt, and often humorous advice to anyone navigating a painful period in their lives. Full of practical tools for grief and personal growth, Nora also reminds us that it's still okay to laugh, despite your deep grief. She explores how readers can educate the people around them on what to do, what to say, and how to best to lend their support. Ultimately, this book is a space for people to recognize that they aren't alone, and to learn how to get through life's hardest moments by building emotional resilience with grace and humor, and even hope. Nora McInerny was voted Most Humorous by the Annunciation Catholic School Class of 1997. Since then, she's written the bestselling memoirs It's Okay to Laugh (Crying Is Cool Too) and No Happy Endings, as well as The Hot Young Widows Club and Bad Moms. She hosts the award-winning podcast Terrible, Thanks for Asking, has spoken on TED's mainstage, and has contributed to publications like The New York Times, Time, Slate, and Vox. She is very tall.

An eye-opening, groundbreaking tour of the purpose of work in our lives, showing how work operates in our culture and how you can find your own path to happiness in the workplace. Why do we work? The question seems so simple. But Professor Barry Schwartz proves that the answer is surprising, complex, and urgent. We've long been taught that the reason we work is primarily for a paycheck. In fact, we've shaped much of the infrastructure of our society to accommodate this belief. Then why are so many people dissatisfied with their work, despite healthy compensation? And why do so many people find immense fulfillment and satisfaction through "menial" jobs? Schwartz explores why so many believe that the goal for working should be to earn money, how we arrived to believe that paying workers more leads to better work, and why this has made our society confused, unhappy, and has established a dangerously misguided system. Through fascinating studies and compelling anecdotes, this book dispels this myth. Schwartz takes us through hospitals and hair salons, auto plants and boardrooms, showing workers in all walks of life, showcasing the trends and patterns that lead to happiness in the workplace. Ultimately, Schwartz proves that the root of what drives us to do good work can rarely be incentivized, and that the cause of bad work is often an attempt to do just that. How did we get to this tangled place? How do we change the way we work? With great insight and wisdom, Schwartz shows us how to take our first steps toward understanding, and empowering us all to find great work.

In this must-have for anyone who wants to better understand their love life, a mathematician pulls back the curtain and reveals the hidden patterns-from dating sites to divorce, sex to marriage-behind the rituals of love. The roller coaster of romance is hard to quantify; defining how lovers might feel from a set of simple equations is impossible. But that doesn't mean that mathematics isn't a crucial tool for understanding love. Love, like most things in life, is full of patterns. And mathematics is ultimately the study of patterns-from predicting the weather to the fluctuations of the stock market, the movement of planets or the growth of cities. These patterns twist and turn and warp and evolve just as the rituals of love do. In The Mathematics of Love, Dr. Hannah Fry takes the listener on a fascinating journey through the patterns that define our love lives, applying mathematical formulas to the most common yet complex questions pertaining to love: What's the chance of finding love? What's the probability that it will last? How do online dating algorithms work, exactly? Can game theory help us decide who to approach in a bar? At what point in your dating life should you settle down? From evaluating the best strategies for online dating to defining the nebulous concept of beauty, Dr. Fry proves-with great insight, wit, and fun-that math is a surprisingly useful tool to negotiate the complicated, often baffling, sometimes infuriating, always interesting, mysteries of love.

Award-winning journalist Stephen Petranek says humans will live on Mars by 2027. Now he makes the case that living on Mars is not just plausible, but inevitable. It sounds like science fiction, but Stephen Petranek considers it fact: Within twenty years, humans will live on Mars. We'll need to. In this sweeping, provocative book that mixes business, science, and human reporting, Petranek makes the case that living on Mars is an essential back-up plan for humanity and explains in fascinating detail just how it will happen. The race is on. Private companies, driven by iconoclastic entrepreneurs, such as Elon Musk, Jeff Bezos, Paul Allen, and Sir Richard Branson; Dutch reality show and space mission Mars One; NASA; and the Chinese government are among the many groups competing to plant the first stake on Mars and open the door for human habitation. Why go to Mars? Life on Mars has potential life-saving possibilities for everyone on earth. Depleting water supplies, overwhelming climate change, and a host of other disasters-from terrorist attacks to meteor strikes-all loom large. We must become a space-faring species to survive. We have the technology not only to get humans to Mars, but to convert Mars into another habitable planet. It will likely take 300 years to "terraform" Mars, as the jargon goes, but we can turn it into a veritable second Garden of Eden. And we can live there, in specially designed habitations, within the next twenty years. In this exciting chronicle, Petranek introduces the circus of lively characters all engaged in a dramatic effort to be the first to settle the Red Planet. How We'll Live on Mars brings firsthand reporting, interviews with key participants, and extensive research to bear on the question of how we can expect to see life on Mars within the next twenty years.

A follow up to Pico Iyer's essay "The Joy of Quiet," The Art of Stillness considers the unexpected adventure of staying put and reveals a counter-intuitive truth: The more ways we have to connect, the more we seem desperate to unplug. Why would a man who seems able to go everywhere and do anything-like the international heartthrob and Rock 'n' Roll Hall of Famer Leonard Cohen-choose to spend years sitting still and going nowhere? What can Nowhere offer that no Anywhere can match? And why might a lifelong traveler like Pico Iyer, who has journeyed from Easter Island to Ethiopia, Cuba to Kathmandu, think that sitting quietly in a room and getting to know the seasons and landscapes of Nowhere might be the ultimate adventure? In The Art of Stillness, Iyer draws on the lives of well-known wanderer-monks like Cohen-as well as from his own experiences as a travel writer who chooses to spend most of his time in rural Japan-to explore why advances in technology are making us more likely to retreat. Iyer reflects that this is perhaps the reason why many people-even those with no religious commitment-seem to be turning to yoga, or meditation, or tai chi. These aren't New Age fads so much as ways to rediscover the wisdom of an earlier age. There is even a growing trend toward observing an "Internet sabbath" every week, turning off online connections from Friday night to Monday morning and reviving those ancient customs known as family meals and conversation. In this age of constant movement and connectedness, perhaps staying in one place is a more exciting prospect, and a greater necessity than ever before. The Art of Stillness paints a picture of why so many have found richness in stillness and what-from Marcel Proust to Blaise Pascal to Phillipe Starck-they've gained there.

Essential, required listening for doctors and patients alike: A Pulitzer Prize-winning author and one of the world's premiere cancer researchers reveals an urgent philosophy on the little-known principles that govern medicine-and how understanding these principles can empower us all. Over a decade ago, when Siddhartha Mukherjee was a young, exhausted, and isolated medical resident, he discovered a book that would forever change the way he understood the medical profession. The book, The Youngest Science, forced Dr. Mukherjee to ask himself an urgent, fundamental question: Is medicine a "science"? Sciences must have laws-statements of truth based on repeated experiments that describe some universal attribute of nature. But does medicine have laws like other sciences? Dr. Mukherjee has spent his career pondering this question-a question that would ultimately produce some of most serious thinking he would do around the tenets of his discipline-culminating in The Laws of Medicine. In this important treatise, he investigates the most perplexing and illuminating cases of his career that ultimately led him to identify the three key principles that govern medicine. Brimming with fascinating historical details and modern medical wonders, this important book is a fascinating glimpse into the struggles and Eureka! moments that people outside of the medical profession rarely see. Written with Dr. Mukherjee's signature eloquence and passionate prose, The Laws of Medicine is a critical book, not just for those in the medical profession, but for everyone who is moved to better understand how their health and well-being is being treated. Ultimately, this book lays the groundwork for a new way of understanding medicine, now and into the future.

This fun, smart read for anyone eager to better understand (and improve) themselves argues that personality is driven not by nature nor nurture-but instead by the projects we pursue, which ultimately shape the people we become. Traditionally, scientists have emphasized what they call the first and second natures of personality-genes and culture, respectively. But today the field of personality science has moved well beyond the nature vs. nurture debate. In Who Are You, Really? Dr. Brian Little presents a distinctive view of how personality shapes our lives-and why this matters. Little makes the case for a third nature to the human condition-the pursuit of personal projects, idealistic dreams, and creative ventures that shape both people's lives and their personalities. Little uncovers what personality science has been discovering about the role of personal projects, revealing how this new concept can help people better understand themselves and shape their lives. In this important work, Little argues that it is essential to devote energy and resources to creative endeavors in a highly focused fashion, even if it takes away from other components of our well-being. This does not mean that we cannot shift from one core project to another in the days of our lives. In fact, it is precisely that ability to flexibly craft projects that is the greatest source of sustainability. Like learning to walk, forcing ourselves out of balance as we step is the only way in which we can move forward. And it is the only way that human flourishing can be enhanced. The well-lived life is based on the sustainable pursuit of core projects in our lives. Ultimately, Who Are You, Really? provides a deeply personal itinerary for exploring our personalities, our lives, and the human condition.

A self-defined misfit makes a powerful case for not fitting in-for recognizing the beauty, and difficulty, in forging an original path. A misfit is a person who missed fitting in, a person who fits in badly, or this: a person who is poorly adapted to new situations and environments. It's a shameful word, a word no one typically tries to own. Until now. Lidia Yuknavitch is a proud misfit. That wasn't always the case. It took Lidia a long time to not simply accept, but appreciate, her misfit status. Having flunked out of college twice (and maybe even a third time that she's not going to tell you about), with two epic divorces under her belt, an episode of rehab for drug use, and two stints in jail, she felt like she would never fit in. She was a hopeless misfit. She'd failed as daughter, wife, mother, scholar-and yet the dream of being a writer was stuck like 'a small sad stone' in her throat. The feeling of not fitting in is universal. The Misfit's Manifesto is for misfits around the world-the rebels, the eccentrics, the oddballs, and anyone who has ever felt like she was messing up. It's Lidia's love letter to all those who can't ever seem to find the 'right' path. She won't tell you how to stop being a misfit-quite the opposite. In her charming, poetic, funny, and frank style, Lidia will reveal why being a misfit is not something to overcome, but something to embrace. Lidia also encourages her fellow misfits not to be afraid of pursuing goals, how to stand up, how to ask for the things they want most. Misfits belong in the room, too, she reminds us, even if their path to that room is bumpy and winding. An important idea that transcends all cultures and countries, this book has created a brave and compassionate community for misfits, a place where everyone can belong.

In this timely and essential book that offers a fresh take on the qualms of modern day life, Professor Alan Lightman investigates the creativity born from allowing our minds to freely roam, without attempting to accomplish anything and without any assigned tasks. We are all worried about wasting time. Especially in the West, we have created a frenzied lifestyle in which the twenty-four hours of each day are carved up, dissected, and reduced down to ten minute units of efficiency. We take our iPhones and laptops with us on vacation. We check email at restaurants or our brokerage accounts while walking in the park. When the school day ends, our children are overloaded with "extras." Our university curricula are so crammed our young people don't have time to reflect on the material they are supposed to be learning. Yet in the face of our time-driven existence, a great deal of evidence suggests there is great value in "wasting time," of letting the mind lie fallow for some periods, of letting minutes and even hours go by without scheduled activities or intended tasks. Gustav Mahler routinely took three or four-hour walks after lunch, stopping to jot down ideas in his notebook. Carl Jung did his most creative thinking and writing when he visited his country house. In his 1949 autobiography, Albert Einstein described how his thinking involved letting his mind roam over many possibilities and making connections between concepts that were previously unconnected. With In Praise of Wasting Time, Professor Alan Lightman documents the rush and heave of the modern world, suggests the technological and cultural origins of our time-driven lives, and examines the many values of "wasting time"-for replenishing the mind, for creative thought, and for finding and solidifying the inner self. Break free from the idea that we must not waste a single second, and discover how sometimes the best thing to do is to do nothing at all.

A powerful journey from star athlete to sudden paralysis to creative awakening, award-winning science fiction writer Nnedi Okorafor shows that what we think are our limitations have the potential to become our greatest strengths. Nnedi Okorafor was never supposed to be paralyzed. A college track star and budding entomologist, Nnedi's lifelong battle with scoliosis was just a bump in her plan-something a simple operation would easily correct. But when Nnedi wakes from the surgery to find she can't move her legs, her entire sense of self begins to waver. Confined to a hospital bed for months, unusual things begin to happen. Psychedelic bugs crawl her hospital walls; strange dreams visit her nightly. Nnedi begins to put these experiences into writing, conjuring up strange, fantastical stories. What Nnedi discovers during her confinement would prove to be the key to her life as a successful science fiction author: In science fiction, when something breaks, something greater often emerges from the cracks. In Broken Places & Outer Spaces, Nnedi takes the reader on a journey from her hospital bed deep into her memories, from her painful first experiences with racism as a child in Chicago to her powerful visits to her parents' hometown in Nigeria. From Frida Kahlo to Mary Shelly, she examines great artists and writers who have pushed through their limitations, using hardship to fuel their work. Through these compelling stories and her own, Nnedi reveals a universal truth: What we perceive as limitations have the potential to become our greatest strengths-far greater than when we were unbroken. A guidebook for anyone eager to understand how their limitations might actually be used as a creative springboard, Broken Places & Outer Spaces is an inspiring look at how to open up new windows in your mind. Nnedi Okorafor is an award-winning novelist of African-based science fiction, fantasy, and magical realism. Born in the US to Nigerian immigrant parents, Okorafor is known for weaving African cultures into creative settings and memorable characters. Her book, Who Fears Death has been optioned by HBO, with Game of Thrones' George R.R. Martin as executive producer. Okorafor is a full-time professor at the University at Buffalo, New York (SUNY).

We are in the midst of a global refugee crisis. Sixty five million people are fleeing for their lives. The choices are urgent, not just for them but for all of us. What can we possibly do to help? With compassion and clarity, David Miliband shows why we should care and how we can make a difference. He takes us from war zones in the Middle East to peaceful suburbs in America to explain the crisis and show what can be done, not just by governments with the power to change policy but by citizens with the urge to change lives. His innovative and practical call to action shows that the crisis need not overwhelm us. Miliband says this is a fight to uphold the best of human nature in the face of rhetoric and policy that humor the worst. He defends the international order built by western leaders out of the ashes of World War II, but says now is the time for reform. Describing his family story and drawing revealing lessons from his life in politics, David Miliband shows that if we fail refugees, then we betray our own history, values, and interests. The message is simple: rescue refugees and we rescue ourselves.

Allergies, asthma, obesity, stomachaches, acne: these are just a few of the conditions that may be caused-and cured-by the microscopic life inside us. Understand how to use groundbreaking science to improve your health, mood, and more. In just the last few years, scientists have shown how the microscopic ecosystem within our bodies-particularly within ourintestines-has an astonishing impact on our lives. Pioneering scientist Rob Knight and award-winning science journalist Brendan Buhler explain-with humor and witty metaphors-why these new findings matters to everyone. You are mostly not you. The human gut is host to trillions of microbes, and evidence shows that small changes in these microbes present (altered by antibiotics, diet, geographic region, and so on) may affect weight, likelihood of disease, and even psychological factors like risk-taking behavior. The evidence for their influence is astonishing. Rob Knight is one of the key figures driving forward this new science. His work demonstrates the startling connection between the presence of certain harmless bacteria and the health benefits we all seek-for ourselves and our children. In Follow Your Gut, Knight pairs with Brendan Buhler, an award-winning science writer, to explore the previously unseen world inside our bodies. With a practical eye toward deeper knowledge and better decisions, they lead a detailed tour of our "microbiome" as well as an exploration of the known effects of antibiotics, probiotics, diet choices, birth method, and access to livestock on our children's lifelong health. Ultimately, this pioneering book explains how to learn about your own "microbiome" and take steps toward understanding and improving your health, using the latest research as a guide.

An extraordinary story, never before told: The intimate, behind-the-scenes life of an American boy raised by his terrorist father-the man who planned the 1993 World Trade Center bombing. What is it like to grow up with a terrorist in your home? Zak Ebrahim was only seven years old when, on November 5, 1990, his father El-Sayed Nosair shot and killed the leader of the Jewish Defense League. While in prison, Nosair helped plan the bombing of the World Trade Center in 1993. In one of his infamous video messages, Osama bin Laden urged the world to "Remember El-Sayed Nosair." For Zak Ebrahim, a childhood amongst terrorism was all he knew. After his father's incarceration, his family moved often, and as the perpetual new kid in class, he faced constant teasing and exclusion. Yet, though his radicalized father and uncles modeled fanatical beliefs, to Ebrahim something never felt right. To the shy, awkward boy, something about the hateful feelings just felt unnatural. In this audiobook, Ebrahim dispels the myth that terrorism is a foregone conclusion for people trained to hate. Based on his own remarkable journey, he shows that hate is always a choice-but so is tolerance. Though Ebrahim was subjected to a violent, intolerant ideology throughout his childhood, he did not become radicalized. Ebrahim argues that people conditioned to be terrorists are actually well positioned to combat terrorism, because of their ability to bring seemingly incompatible ideologies together in conversation and advocate in the fight for peace. Ebrahim argues that everyone, regardless of their upbringing or circumstances, can learn to tap into their inherent empathy and embrace tolerance over hatred. His unique, urgent message is fresh, groundbreaking, and essential to the current discussion about terrorism.

Turn conventional wisdom on its head and discover the transformative possibility of talking to people you don't know-a simple yet powerful source of energy that can bring beauty into every day of our lives. When Strangers Meet argues for the pleasures and transformative possibility of talking to people you don't know. Our lives are increasingly insular. We are in a hurry, our heads are down, minds elsewhere, we hear only the voices we already recognize and rarely take the effort to experience something or someone new. Talking to a stranger pulls you into a shared humanity, it's a source of creative energy, it opens your world, it cements your relationship to the places you live and work and play, it's a beautiful interruption in the steady routines of our lives. Talking to strangers wakes you up. Threaded throughout are stories from Stark's own lifelong practices of talking to strangers, documenting brief encounters, and teaching technologists about the dynamics of where, how, and why strangers come together. Ultimately, When Strangers Meet explores the rich meanings that are conjured up in experiences of fleeting intimacy and unexpected connection with strangers in brief conversations. Stark renders visible the hidden processes by which we decide who to trust in passing, and the unwritten rules by which these encounters operate. When Strangers Meet teaches readers how to start talking to strangers, and includes adventurous challenges for those who dare. Most of all it's an education in a new way to love the world.

We are on the cusp of a sweeping revolution-one that will change every facet of our lives. The changes ahead will challenge and alter fundamental concepts such as national identity, human rights, money, and markets. In this pivotal, complicated moment, what are the great questions we need to ask to navigate our way forward? David Rothkopf believes in the power of questions. When sweeping changes have occurred in history-the religious awakenings of the Reformation; the scientific advances of the Age of Exploration; the technological developments of the Renaissance, the Enlightenment, and the Industrial Revolution-they have brought with them, not just new knowledge, but provoked great questions about how we must live. With the world at the threshold of profound change, Rothkopf seeks the important questions of our time-ones that will remake the world and our understanding of it. From the foundational questions: "Why do we live within a society?" and "What is war?" to modern concerns such as "Is access to the internet a basic human right?" The Great Questions of Tomorrow confronts our approach to the future and forces us to reimagine fundamental aspects of our lives-identity, economics, technology, government, war, and peace.

For the first time, scientists could have the knowledge to prevent a natural disaster epic in scale-an asteroid hitting the earth and in this exciting, adventuresome book, Carrie Nugent explains how. What are asteroids, and where do they come from? And, most urgently: Are they going to hit the Earth? What would happen if one was on its way? Carrie Nugent is an asteroid hunter-part of a group of scientists working to map our cosmic neighborhood. For the first time ever, we are reaching the point where we may be able to prevent the horrible natural disaster that would result from an asteroid collision. In Asteroid Hunters, Nugent reveals what known impact asteroids have had: the extinction of the dinosaurs, the earth-sized hole Shoemaker Levy 9 left in Jupiter just a few decades ago, how the meteorite that bursted over Chelyabinsk in Russia could have started a war, and unlucky Ms. Anne Hodges-the only person (that we know of) in US history to be the victim of a direct hit. Nugent also introduces the telescope she uses to detect near-Earth asteroids. Ultimately, detection is the key to preventing asteroid impact, and these specialized scientists are working to prevent the unthinkable from happening. If successful, asteroid hunting will lead to the first natural disaster humans have the know-how and the technology to prevent. The successful hunt and mapping of asteroids could mean nothing less than saving life on earth.

Bestselling author Dan Ariely reveals fascinating new insights into motivation-showing that the subject is far more complex than we ever imagined. Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being 'motivators.' From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we've assumed. Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation-how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?

A powerful manifesto for CEOs and employees alike: Influential and award-winning business leader Margaret Heffernan reveals how organizations can build ideal workplace cultures and create seismic shifts by making deceptively small changes. By implementing sweeping changes, businesses often think it's possible to do better, to earn more, and have happier employees. So why does engagement prove so difficult and productivity so elusive? In Beyond Measure, Margaret Heffernan looks back over her decades spent overseeing different organizations and comes to a counterintuitive conclusion: it's the small shifts that have the greatest impact. Heffernan argues that building the strongest organization can be accelerated by implementing seemingly small changes, such as embracing conflict as a creative catalyst; using every mind on the team; celebrating mistakes; speaking up and listening more; and encouraging time off from work. Packed with incredible anecdotes and startling statistics, Beyond Measure takes us on a fascinating tour across the globe, highlighting disparate businesses and revealing how they've managed to change themselves in big ways through incremental shifts. How did the CIA revolutionize their intelligence gathering with one simple question? How did one organization increase their revenue by $15 million by instituting a short coffee break? How can a day-long hackathon change the culture of a company? Told with wry wit and knowing humor, Heffernan proves that it's often the small changes that make the greatest, most lasting impact.